At Greatergood® we've been building brands for over 20 years. We are a London brand & packaging design agency who work with global brands – and challenger brands who will become global brands.
Expertise
We specialise in crafting consumer facing brands, products and experiences. Our work cuts through complexity, breathing life & logic into brands of the future.
Brand Strategy
Brand Identity & Design
Packaging Design
Campaigns & Integrated Marketing
Dedication
We build brands that matter today, and shape tomorrow.
Or as we like to call them, "better brands".
Better for us, and better for generations to come.
We work with visionary brands and leaders, with a hunger to disrupt and inspire meaningful change on a global scale.
Crafting brands which don’t just sell, but serve – building legacies that last.
People
Greatergood® was founded by Daniel Hinde, an award-winning designer with over 20 years commercial experience brand building.

Brand Experience: Pernod Ricard (Malibu, Martell, G.H. Mumm, Perrier-Jouët, Absolut, Olmeca, Kahlua), PepsiCo (Walkers, Tropicana), Nestle (Rachel’s Organic, Munch Bunch), Deliveroo, Tottenham Hotspur, United Colours of Benetton, Enfamil, Deliveroo, Three, Pret A Manger & More.
Market Experience: UK & EU, USA, MENA.
Clients
We work with global groups and challenger brands across a wide range of markets and categories.

Let's work together
Latest Insights
Brand Naming From Cultural References
April 30, 2026
What Is Brand Architecture?
April 29, 2026
Creating Packaging Design For Gen Z
April 23, 2026
Chaos Packaging In Retail
April 14, 2026
8 Signs Your Brand Isn’t Retail-Ready
April 9, 2026
Turning Brand Equity Into Viral Cultural Marketing
April 8, 2026
When To Update Packaging Design – 5 Reasons
April 1, 2026
Wine Category Disruption
March 30, 2026
Build Your Brand Assets
March 27, 2026
Cheese Packaging Formats
March 27, 2026










