Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…
Food Packaging Design Fundamentals – 5 Things You Must Get Right
Bringing a food product to market is a delicate balancing act of numerous variables. Your chosen food packaging design will have a direct impact on your cost of goods (how much does…
A new vision for the European ambient baby food category – our work with Gro Gro®
We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…
Founder Focus: Tanya Lambert, Tanya’s Just Real
In our latest Founder Focus we caught up with Tanya Lambert – founder of disruptive fresh sauce brand ‘Tanya’s Just Real’. We speak with Tanya about everything food, startup and the challenges…
Packaging Design Guide – Tips & Jargon Buster
Do you have a packaging design project on the horizon? Looking to up your knowledge of packaging design terms and confusing jargon? Here we’ve compiled a list of the most common terms…
Multisensory Packaging – 20 Of Our Favourites
Multisensory packaging successfully draws on our senses of touch, sight, hearing, smell and taste. When executed correctly these senses enable us to create memorable experiences – becoming synonymous with a brand and creating brand…
Mintel Global Food and Drink Trends 2030 – Our Highlights
Mintel recently released their 2030 Global Food and Drink Trends report – a projection of future-looking trends impacting industry over the next 10 years. The report identifies shifts in consumer demands, new product…
Designing Multisensory Packaging – Tips & Examples
In developing a packaging design brief, the fundamentals can be distilled down to Simplicity, Clarity & Communication, Shelf Appeal, and Longevity/Versatility. We can create packaging which looks great on shelf and connects…
A CBD Wellness Pop-Up In Covent Garden
Cannabidiol brand ‘Esenia’ created a two day CBD wellness pop-up in London’s Covent Garden. Spread across five experiential zones, the pop-up aimed to give Londoners a chance to reconnect with mind and…
Founder Focus: Gina Geoghegan, Wild Fizz Kombucha
For this week’s Founder Focus we’re catching up with Gina Geoghegan, founder of North-London based kombucha brand ‘Wild Fizz Kombucha’. A vibrant and energetic brand with listings in Planet Organic, Wholefoods, As Nature…