The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…
Packaging
Food Packaging Design – 10 Tips On Labelling Compliance
In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
Effective Experiential Marketing Activations for FMCG & CPG Consumer Brands – 10 Tips
Experiential marketing is an incredibly powerful tool for FMCG & CPG consumer brands to create in-person experiences that leave a lasting impression on consumers. By creating memorable in-person brand activation experiences, brands…
Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips
As an FMCG or CPG brand, your product’s packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging…
Brand Storytelling – 15 Tips for FMCG Brand Storytelling
In the hyper-competitive food and drink landscape, effective brand storytelling can make all the difference in setting your brand apart from the rest. A well-crafted brand story can connect with consumers on…
Food Packaging Design – Designing for Limited Editions
Limited edition products have the potential to create a sense of urgency and excitement among consumers, making them highly sought after and a great PR piece for any brand. One of the…
Successful Packaging design in DTC & E-Commerce – 8 Tips
As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and…
Starting a Food Business – 5 Questions To Ask
Creating an FMCG brand that can truly stand the test of time takes time, planning, expertise and often the involvement of many different people and suppliers. There is an illusion of the…