From building brand awareness to driving sales and fostering consumer loyalty, a well-executed FMCG / CPG marketing strategy is crucial for brands. With many consumer brands now being omnichannel – it can…
Insights
How To Build A FMCG Brand
It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…
Why Brand Guidelines Are Important – 10 Reasons
In today’s interconnected world, consumers are bombarded with brand messaging and experiences across a multitude of formats as they navigate their daily lives. From the moment they wake up to the time…
Frozen Food Packaging Design – 5 Key Considerations
The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…
What is FMCG Trade Marketing? And 10 Examples
It’s no secret that effective marketing strategies are crucial for success in FMCG. While many are familiar with consumer-facing marketing pushes, another key aspect often operates behind the scenes – trade marketing.…
Food Packaging Design – 10 Tips On Labelling Compliance
In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…
Effective Experiential Marketing Activations for FMCG & CPG Consumer Brands – 10 Tips
Experiential marketing is an incredibly powerful tool for FMCG & CPG consumer brands to create in-person experiences that leave a lasting impression on consumers. By creating memorable in-person brand activation experiences, brands…
Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips
As an FMCG or CPG brand, your product’s packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging…