The Project
The brief was to create a dynamic identity and brand toolkit which could give a consistent brand footprint across a wide range of products within the activewear category.
We created a bespoke wordmark and lettermark for the brand along with a graphic toolkit and brand art direction.
The graphic toolkit is inspired by geometric architecture, pattern, and urban living – the elements can be used individually, small and delicately or supersized and brought together for impact.
How we worked with Exoro
Want to find out more about our work with Exoro or have an activewear branding project in mind?