Solution
We wanted to set Don’t Worry Get Cooking apart, from the fierce competition in meal kits. We championed Daria’s authenticity as a solo Italian chef, bringing the comforting food she loves to homes across the UK.
A comforting and reassuring identity was created for Don’t Worry Get Cooking – with a focus on ease of communication, cooking enjoyment and the personal touch which goes into each mealkit. We added layers of brand story throughout jar label designs, cooking instructions, and even a personalised cooking playlist.
How we worked with Don’t Worry Get Cooking
Want to hear more about our work with Don’t Worry Get Cooking or have a food brand packaging design project in mind?
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