After researching where the brand sat in the ready meal and convenience category – we identified that although demand for Asian foods in the UK was growing – consumers still needed to be guided in their buying decisions and feel confident and inspired in their cooking.

In response, we developed the brand proposition ‘Take A Taste Trip’ – making authentic Japanese home cooking simple, fun and accessible.

We created a new identity system and graphic toolkit for Miso Tasty helping consumers engage with the brand and Japanese food.

From understanding the different thicknesses and types of noodles with the use of illustration, to quick and easy fun cooking symbols – to emphasize the ease of cooking and to ‘de-risk’ the brand.

We then created packaging for Miso Tasty across their full product range, and also created an e-commerce website, brand book and more.

Following the brand redesign Miso Tasty secured and retained further listings in major grocers and retailers including Tesco, Sainsburys, Waitrose, Ocado and more.

We continued to work with Miso Tasty as their agency of choice – developing the brand and continued innovation in new production ranges across multiple categories from ambient to chilled.

• Branding and brand strategy
• FMCG Packaging design across a wide range of products spanning multiple categories
• New Product Development design and concepting for engaging buyers in new ranges
• Website design with a focus on building direct to consumer offering
• Design for crowdfunding campaign (Marketing, decks, progress assets and more)
• Social and content marketing