Packaging design agency

Wipeless

Better bum care

Wipeless asked us to breathe life into their personal hygiene bidet range – identifying a new audience in the millennial market.

Given the environmental impact of toilet roll production and the scarcity of the product amid the Covid-19 pandemic – it was perfect timing for some fresh ideas.

Client: Wipeless

The Project

Toilet roll is one of the most wasted, hoarded and unsustainable hygiene practices.

Wipeless offers a simple, economical, environmentally friendly alternative.

Solution

A new logomark was created – instantly recognisable as a modern bidet product. This was paired with contemporary illustrations and graphic toolkit, positioning the brand as a disruptive new player.

As part of the brand strategy, we developed the strapline ‘Better bum care’, and the brand proposition ‘Cleaner Greener Cleaning’.

How we worked with Wipeless

Want to find out more about our work with Wipeless or have a consumer lifestyle project in mind?

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