We created an upbeat and conversational new brand identity for The Well Bean Co, along with a complete new range of packaged products.

After working closely with our client, we recommended a solution which didn’t shy away from, or undermine, the complex issues surrounding modern day mental health issues.

Our solution was a new identity and graphic language based around emoticons of mental health and everyday emotional wellbeing.

The use of our perfectly imperfect emoticons build layers of depth and meaning into the narrative – creating an open and trustworthy brand which resonates with consumers.