The Project

Gro Gro® is a new range of cold-pressed HPP baby food – disrupting the market which traditionally sits in an ambient category.

We enabled customers to understand the benefits of functional cold-pressed and a more premium positioned baby food offering, challenging the existing landscape.

Gro Gro Cold Pressed Baby Food Packaging Design

Solution

We identified that although customers generally understood cold-pressed as ‘healthier’, few understood the end benefits as a production method.

Our packaging focused on communicating the benefits of cold-pressed in an easy-to-understand way along with the functional benefits of the products, delivering messaging on shelf in a clear and concise manner.

The brand’s Scandinavian roots formed a key part of our value proposition and product messaging – underpinned by the move to simple foods with clean ingredients and minimal processing.

How we worked with Gro Gro®

Brand strategy development and brand value proposition
Branding
Baby food packaging design
Design for FMCG retail (SRPs, FSDUs and more)
Traditional, digital and social marketing
Website design

“Working with Greatergood® Brands has been instrumental in getting our vision across in these packaged products and our vision and ambitions for the future.”

Malin Bruset Gro Gro®

“We wanted Gro Gro® to stand out. That’s why we went to Greatergood® Brands for support. Daniel and the team have done a fantastic job resetting Gro Gro®’s brand strategy and packaging. Our unique proposition is now much more compelling and our packaging retail-ready. We now have a clear edge vs the other players.”

Rania Guirguis Gro Gro®