The Project

Gro Gro approached us for help in defining their brand story, brand strategy and retail strategy.

Following this we were also asked to work on a rebranding, full packaging design range, website and marketing support for their new range of coldpressed HPP baby food.

Our packaging focused on communicating the benefits of cold-pressed in an easy-to-understand way along with the functional benefits of the products, delivering messaging on shelf in a clear and concise manner.

The brand’s Scandinavian roots formed a key part of our value proposition and product messaging – underpinned by the move to simple foods with clean ingredients and minimal processing.

The Outcome

Our research and strategy work highlighted that although there was a glaring gap for healthier, cold pressed baby food – consumers did not understand what HPP meant, or what it’s benefits were.

We enabled customers to understand the benefits of functional cold-pressed and a more premium positioned baby food offering, challenging the existing landscape.

Our work included brand strategy, branding, packaging design, website design, marketing activations to support retail launches and more.

How we worked with Gro Gro®

Looking to hear more about our work with Gro Gro, or have a baby food branding & packaging design project you’d like to discuss? We’ve been building FMCG brands for over 20 years across a wide range of categories for UK, EU and US markets.

“We wanted Gro Gro® to stand out. That’s why we went to Greatergood® Brands for support. Daniel and the team have done a fantastic job resetting Gro Gro®’s brand strategy and packaging. Our unique proposition is now much more compelling and our packaging retail-ready. We now have a clear edge vs the other players.”

Rania Guirguis Gro Gro®

“Working with Greatergood® Brands has been instrumental in getting our vision across in these packaged products and our vision and ambitions for the future.”