The Project

Our brief was to create a bold new brand and packaging design which would appeal to a younger demographic – steering clear of the usual ingredient cliches.

We created a bold new brand and packaging design for CHHABRA defying category norms for real shelf and e-commerce standout.

Using striking Black against individual pastel SKU colours, the packaging design is minimal and contemporary, encouraging purchase of the full range of products whilst appealing to a younger demographic who may not have been drawn to the flavour category previously.

The Outcome

Our work with CHHABRA enabled them to launch their range for e-commerce and begin conversations with major retailers. The brand stands out as bold and contemporary, bringing new consumers to the booming flavour extracts category.

How we worked with CHHABRA

Looking to hear more about our work with CHHABRA or have a FMCG Branding & Packaging Design project to discuss?

“Working with Greatergood was brilliant! From concept origination to full blown product branding, they brought our ideas to life. The packaging design for our new flavour drops are sleek and premium looking while still being accesible. Greatergood and founder Daniel are always super friendly, approachable and on hand to offer any advice and support. Daniel is so creative and we're so pleased with the product branding he created. We cannot wait to work with Greatergood on our next Chhabra project!”