The Project

Fruitful briefed us to create an application for the creation of food recipes. The brief was to create a brand and app design system which felt akin to paper (or the notes app). The goal was to keep the app as functional and clean as possible.

Inspired by traditional paper recipe cards – we created a brand identity and UI app design system based around stacking cards.

The app was given light paper tones throughout with striking Black lines to make a loose connection to traditional pen and paper. Steering clear of cliched design styles and imagery.

The Outcome

We initially worked with Fruitful on their brand identity, and then were asked to work with their app agency to inform and deliver on their app and UI design. Our work enabled Fruiful to stick to their development deadlines and launch on the app store in time.

How we worked with Fruitful

Want to hear more about how we worked with Fruitful or have an app branding or app design project in mind?

“Daniel & Greatergood® Brands are a class act. Immediately understood the brief and was able to articulate his vision clearly. They produced a range of very thoughtful, high quality designs, resulting in a great brand guide for our app. Exactly what we were looking for. Total pleasure to work with!”

Melodie Mair Fruitful