We wanted to set Don’t Worry Get Cooking apart, from the fierce competition in meal kits. We championed Daria’s authenticity as a solo Italian chef, bringing the comforting food she loves to homes across the UK.

A comforting and reassuring identity was created for Don’t Worry Get Cooking – with a focus on ease of communication, cooking enjoyment and the personal touch which goes into each mealkit.

We added layers of brand story throughout jar label designs, cooking instructions, and even a personalised cooking playlist.

Want to hear more about our work with Don’t Worry Get Cooking or have a FMCG packaging design or branding project in mind? We work with a wide range of disruptive challenger brands and global household names across everything from brand strategy, to branding, brand experience integrated marketing and more.