The Project
Elements For Life has a strong following and empowered community of consumers devoted to their ceremonial cacao and vegan chocolates.
Our brief was to create a new range of packaging design for the brand, which felt true to their values, and the community they had built thus far – without feeling like an overly commercial chocolate brand.
We chose to honour the nature of ceremonial cacao and how it’s used, by creating a series of tree illustrations for use across the different SKU’s. These patterns were supersized across packs for shelf standout and to create brand blocking in chocolate heavy indie stores.
Building on the Elements For Life brand story and our tree iconography – we heroed spiritual growth quotes at the bottom of each bag of chocolate.
The Outcome
Our packaging design for Elements For Life will enable them to unlock bigger accounts and increase distribution – whilst not alienating an existing and loyal fan base.
How we worked with Elements For Life
Want to hear more about how we worked with Elements For Life or have a chocolate packaging design project in mind? Get in touch below.