The brief was to create a dynamic identity and brand toolkit which could give a consistent brand footprint across a wide range of products within the activewear category. 

We created a bespoke wordmark and lettermark for the brand along with a graphic toolkit and brand art direction.

The graphic toolkit is inspired by geometric architecture, pattern, and urban living – the elements can be used individually, small and delicately or supersized and brought together for impact.

• Brand identity creation
• Brand toolkit design
• Brand strategy
• Social media content strategy