food app branding

Fruitful

App Branding & App Design

Fruitful approached us to create a brand identity and app design system for their new application in recipe creation

Client: Fruitful
Sector: Consumer

The Project

Fruitful briefed us to create an application for the creation of food recipes. The brief was to create a brand and app design system which felt akin to paper (or the notes app). The goal was to keep the app as functional and clean as possible.

Inspired by traditional paper recipe cards – we created a brand identity and UI app design system based around stacking cards.

The app was given light paper tones throughout with striking Black lines to make a loose connection to traditional pen and paper. Steering clear of cliched design styles and imagery.

The Outcome

We initially worked with Fruitful on their brand identity, and then were asked to work with their app agency to inform and deliver on their app and UI design. Our work enabled Fruiful to stick to their development deadlines and launch on the app store in time.

How we worked with Fruitful

Want to hear more about how we worked with Fruitful or have an app branding or app design project in mind?

    “Daniel & Greatergood® Brands are a class act. Immediately understood the brief and was able to articulate his vision clearly. They produced a range of very thoughtful, high quality designs, resulting in a great brand guide for our app. Exactly what we were looking for. Total pleasure to work with!”

    Melodie Mair Fruitful

    More Projects

    Juno Bamboo Water

    Juno Bamboo Water

    arts culture theatre branding agency

    Chesterfield Theatres

    consumer brand packaging agency

    The Good Knight Co

    Consumer marketing agency London

    Chizou Content Marketing

    food packaging agency

    Zinda’s

    out of home advertising agency

    Vieve Protein Water

    Brand Activation Agency

    Seagram’s Gin

    drinks brand design agency

    Riviera Iced Tea

    FMCG marketing agency

    CHHABRA

    Vegan chocolate branding

    The Well Bean Co

    kids packaging agency

    Wishbone

    DTC direct to consumer marketing agency

    Farmdrop

    snack packaging agency

    Firebites

    Property branding agency

    The Graft Coworking

    mealkit packaging agency

    Miso Tasty

    fmcg marketing agency

    Union Coffee

    FMCG packaging design agency

    Don’t Worry Get Cooking

    Baby food packaging design

    Gro Gro®

    Chocolate packaging agency

    Elements For Life

    example of Snact marketing materials

    Snact

    The Deaf & Hearing Ensemble

    Packaging design agency

    Stir It Up

    Snack packaging design

    Raw Ecstasy

    snack packaging agency

    Ice Cream Parlor

    FMCG marketing agency

    The Savourists

    Brand Activation Agency

    Pernod Ricard

    Pret A Manger

    Keto Care

    Packaging design agency

    Wipeless

    FMCG Marketing Agency

    The Kraken

    publication design agency

    EIT Food

    Sports branding agency

    Exoro

    food app branding

    Fruitful

    Food shopify agency

    Chizou