We created an “American Movie Night” brand activation – cementing the brand with American pop culture and a perfect serve for the at home movie night.

We worked with Seagram’s to create a range of brand activation touchpoints…

Seagram’s Sampling Station Inspired by a movie screening interview set, we created a unique, on-brand and memorable sampling station for consumers to sample and connect with the brand across retail, on-trade and GTR (global travel retail).

Seagram’s Walk of Fame Stars Vinyl walk of fame stars for signature Seagram’s serves, to entice footfall to sampling station.

Seagram’s Prize Mechanism Tear to win cocktails or at-home movie projector mechanism.

Seagram’s Branded Merchandise & Serves Tiered merchandise for on-trade activation, ranging from entry to brand premiumisation.

Seagram’s Movie Projector Extending the on-trade activation with a limited edition branded iPhone projector.

Our campaign with Seagram’s allowed them to roll out their brand activation in an on-brand and memorable way which would resonate with consumers.

Looking to find out more about our work with Seagram’s Gin or have a brand activation project in mind?