Vegan chocolate branding

The Well Bean Co

Chocolate Branding & Packaging Design

We worked with vegan chocolate brand The Well Bean Co on their brand strategy, branding and packaging design

Client: The Well Bean Co
Sector: FMCG

The Project

The Well Bean Co is a vegan chocolate brand and cafe based in London. They exist to raise awareness of mental health issues, proudly funding mental health initiatives since 2017.

After working closely with The Well Bean Co, we recommended a solution which didn’t shy away from, or undermine, the complex issues surrounding modern-day mental health issues.

We created an upbeat and conversational new brand identity for The Well Bean Co, along with a complete new range of packaged products.

Our solution was a new identity and graphic language based around emoticons of mental health and everyday emotional well-being.

The use of our perfectly imperfect emoticons build layers of depth and meaning into the narrative – creating an open and trustworthy brand which resonates with consumers.

The Outcome

Our work helped The Well Bean propel their vision forwards, following our project they secured equity investment and expanding their team.

How we worked with The Well Bean

Looking to hear more about our project with The Well Bean? Or have a chocolate branding and packaging project you’d like to discuss? Get in touch below.

    “We worked with Greatergood® on our branding, packaging design and direction for our brand of vegan chocolate. The outcome across the board has been fantastic and extremely well received by our consumers”.

    chocolate branding packaging agency
    Charlie Claydon The Well Bean
    Chocolate Packaging Illustrations
    Chocolate Packaging Illustrations
    Chocolate Packaging Illustrations
    Chocolate Packaging Illustrations
    chocolate packaging agency

    More Projects

    The Deaf & Hearing Ensemble

    Packaging design agency

    Wipeless

    FMCG marketing agency

    The Savourists

    Brand Activation Agency

    Pernod Ricard

    fmcg marketing agency

    Union Coffee

    out of home advertising agency

    Vieve Protein Water

    DTC direct to consumer marketing agency

    Farmdrop

    FMCG marketing agency

    CHHABRA

    Snack packaging design

    Raw Ecstasy

    Chocolate packaging agency

    Elements For Life

    Packaging design agency

    Stir It Up

    Pret A Manger

    snack packaging agency

    Firebites

    consumer brand packaging agency

    The Good Knight Co

    Brand Activation Agency

    Seagram’s Gin

    snack packaging agency

    Ice Cream Parlor

    arts culture theatre branding agency

    Chesterfield Theatres

    Baby food packaging design

    Gro Gro®

    Juno Bamboo Water

    Juno Bamboo Water

    Property branding agency

    The Graft Coworking

    Keto Care

    kids packaging agency

    Wishbone

    publication design agency

    EIT Food

    Sports branding agency

    Exoro

    Food shopify agency

    Chizou

    Consumer marketing agency London

    Chizou Content Marketing

    mealkit packaging agency

    Miso Tasty

    FMCG packaging design agency

    Don’t Worry Get Cooking

    food packaging agency

    Zinda’s

    Vegan chocolate branding

    The Well Bean Co

    example of Snact marketing materials

    Snact

    drinks brand design agency

    Riviera Iced Tea

    FMCG Marketing Agency

    The Kraken

    food app branding

    Fruitful