The Project
The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.
Use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefit. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across SKU’s.
The Outcome
Our work successfully brought The Good Knight Co to life as an aspirational functional consumer product range. The brand is distinctive but minimal, projecting confidence and sophistication. The cohesive design system across SKU’s reinforce the brand’s promise of quality and functional benefit, making it a desirable addition to any nighttime routine.
How we worked with The Good Knight Co
Want to hear more about how we worked with The Good Knight Co or have a consumer branding & packaging design project in mind? Get in touch below.
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