The Project
Riviera approached us to create a new premium brand of iced tea, breaking away from the stereotypical citrus imagery and bringing new consumers to the category.
We created an identity and packaging design inspired by the Mediterranean – sunsets, pastel skylines, and Summer ombres.
A versatile brand toolkit was created to include skylines, landscapes and more. From here we further supported Riviera with direct-to-consumer packaging and brand launch marketing materials.
The Outcome
Upon its retail launch – Riviera consistently outperformed competitor ready-to-drink brands and was a consistent top-selling brand. Riviera built on this success by securing wholesale listings and major grocer pitches.
How we worked with Riviera
Looking to find out more about our work with Riviera or have a drinks branding project in mind?
“Greatergood Brands® did all of the branding for our iced tea. They followed the brief perfectly, were really helpful and communication was alway great. They have really good knowledge of the beverage industry and our branding is the first thing we get complimented on!”
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