Juno Bamboo Water approached us to help on their drinks packaging design, and to develop and define their brand proposition, and articulate the functional benefits to consumers quickly and easily.

As a natural product with a unique and unusual ingredient – we worked with Juno to develop their product messaging and articulate functional claims in a way which consumers would understand. Signalling bamboo water as an exciting, refreshing, and smart healthier hydration choice.

We helped Juno hone in on the functional claims which would resonate with consumers. Bamboo water naturally stimulates the production of collagen, a functional ingredient which has seen tremendous growth. Following our work and further marketing activities, Juno continued to develop their range – focusing on collagen content as a key driver for growth.