The Project
We wanted to set Don’t Worry Get Cooking apart, from the fierce competition in meal kits. We championed Daria’s authenticity as a solo Italian chef, bringing the comforting food she loves to homes across the UK.
A comforting and reassuring identity was created for Don’t Worry Get Cooking – with a focus on ease of communication, cooking enjoyment and the personal touch which goes into each mealkit.
We added layers of brand story throughout jar label designs, cooking instructions, and even a personalised cooking playlist.
The Outcome
The Don’t Worry Get Cooking identity is playful and most importantly personable. Helping to set Daria up for success as she enters the DTC mealkit delivery category.
How we worked with Don’t Worry Get Cooking
Want to hear more about our work with Don’t Worry Get Cooking or have a FMCG packaging design or branding project in mind? We work with a wide range of disruptive challenger brands and global household names across everything from brand strategy, to branding, brand experience integrated marketing and more.