The Project
Inspired by the unique world food proposition of each SKU – we created a range of patterns and graphic devices to signal a real taste experience for consumers choosing Zinda’s.
Competing in Tesco food-to-go and meal deal – it was crucial to gain shelf standout against own label and sandwiches, and also explain the proposition to the consumer quickly and clearly.
The Outcome
We crafted a range of brand-led copy, which helped consumers understand the healthier proposition of Zinda’s – and the benefits to them in choosing this over an own-label wrap.
- “A Lighter, Healthier & more Fulfilling Tortilla”
- “Our signature Zinda’s Airwraps pack a punch – see side of pack to see what makes us so special”
- “Hand-Made with Love”
How we worked with Zinda’s
Looking to find out more about our work with Zinda’s or have a food packaging design project you would like to discuss?