food packaging agency

Zinda’s

Food Packaging Design

Zinda’s healthier world cuisine-inspired wraps approached us for a full rebrand and new packaging range

Client: Zinda's
Sector: FMCG

The Project

Inspired by the unique world food proposition of each SKU – we created a range of patterns and graphic devices to signal a real taste experience for consumers choosing Zinda’s.

Competing in Tesco food-to-go and meal deal – it was crucial to gain shelf standout against own label and sandwiches, and also explain the proposition to the consumer quickly and clearly.

The Outcome

We crafted a range of brand-led copy, which helped consumers understand the healthier proposition of Zinda’s – and the benefits to them in choosing this over an own-label wrap.

  • “A Lighter, Healthier & more Fulfilling Tortilla”
  • “Our signature Zinda’s Airwraps pack a punch – see side of pack to see what makes us so special”
  • “Hand-Made with Love”

Looking to find out more about our work with Zinda’s or have a food packaging design project you would like to discuss?

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