The Project

The brief was to leverage the benefits of protein water, and signal a wiser and healthier hydration choice in soft drinks.

We created a series of key visuals, tieing them together with the headline “H2Oh Yeah”, “Water just got an upgrade”and other punchy verbal messages to help Vieve’s proposition land with consumers quickly and easily.

This was paired with bold and vibrant product photography complimenting unique SKU colour ombre backgrounds, and a supersized V graphic holding device to focus attention on the core product – creating a consistent key visual across campaign touchpoints.

The Outcome

The Vieve campaign was spread across billboards and wall and retail takeovers to support their recent retail wins in airports globally. The feedback on the out of home advertising we created was so positive that they were given further additional sites to roll the campaign onto.