The Project
Ice Cream Parlor approached us to create a new range of popcorn in classic ‘American Candy’ flavours. They were looking for a slightly more premium brand when up against the mass FMCG products – with a focus on nostalgic indulgence.
We leveraged the nostalgia associated with Ice Cream Parlours, and American Candy by creating key brand assets such as waffle cone backgrounds, luxurious drip detailing, and custom lettering.
The Outcome
Our bold packaging designs make a statement on shelf, evoking fond memories and creating a sense of familiarity and comfort among consumers.
How we worked with Ice Cream Parlor
Want to hear more about our work with Ice Cream Parlor or looking for a snack packaging agency? Get in touch below.
“I can normally take it or leave it with popcorn, but these all look really appetising.”
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