The Project

We were approached by Firebites to create a new snack brand and packaging range for their new range of hot crisps.

From the off we wanted to steer clear of typical FMCG hot crisp imagery and create a range with a cult craft feel which we could position at a higher price point to the other category players.

We created a bespoke logotype using traditional woodcut techniques to add layers of interest and sell the heat-led proposition. This was paired with a suite of seamless flame patterns that were flooded across packets in bold SKU colours for shelf standout, and differentiation against other category household names.

The Outcome

The result is a brand that has immediate shelf standout, encourages repeat purchases and multiple buys, and makes the heat proposition clear to consumers – in a more premium approach to traditional hot snacks.