The Project

The Well Bean Co is a vegan chocolate brand and cafe based in London. They exist to raise awareness of mental health issues, proudly funding mental health initiatives since 2017.

After working closely with The Well Bean Co, we recommended a solution which didn’t shy away from, or undermine, the complex issues surrounding modern-day mental health issues.

We created an upbeat and conversational new brand identity for The Well Bean Co, along with a complete new range of packaged products.

Our solution was a new identity and graphic language based around emoticons of mental health and everyday emotional well-being.

The use of our perfectly imperfect emoticons build layers of depth and meaning into the narrative – creating an open and trustworthy brand which resonates with consumers.

The Outcome

Our work helped The Well Bean propel their vision forwards, following our project they secured equity investment and expanding their team.

How we worked with The Well Bean

Looking to hear more about our project with The Well Bean? Or have a chocolate branding and packaging project you’d like to discuss? Get in touch below.

“We worked with Greatergood® on our branding, packaging design and direction for our brand of vegan chocolate. The outcome across the board has been fantastic and extremely well received by our consumers”.