Exoro
Activewear Branding
Activewear label ‘Exoro’ commissioned us to work on a new brand identity and direction for their sports clothing and accessories range.
Type Of Client
Consumer Packaged Goods
Type Of Work
Brand Strategy Brand Identity Campaign
The Brief
The brief was to create a dynamic identity and sports brand toolkit which could give a consistent brand footprint across a wide range of products within the activewear category.
The Work
We created a bespoke wordmark and lettermark for the brand along with a graphic toolkit and art direction.
The graphic toolkit is inspired by geometric architecture, pattern, and urban living – the elements can be used individually, small and delicately or supersized and brought together for impact.
The Outcome
Working closely with Exoro, we supported them through their manufacturing process – enabling them to meet key deadlines in their production.
How We Helped
Art Direction
Brand Identity Development
Brand Guidelines
Marketing Collateral
Want to hear more about our work with Exoro, or looking for an activewear branding agency?
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