FMCG

We've worked with a wide range of global FMCG groups, and countless scaling FMCG challenger brands. Here we share some of our FMCG insights and opinions.

Have a FMCG design project in mind? Get in touch at:
[email protected]

Insights

StrategyTrendsFMCGPackaging Design
why vague functional claims are the biggest risk in FMCG right now

June 1, 2026

Why Vague Functional Claims are The Biggest Risk in FMCG Packaging Right Now

Today's consumers don't just shop, they scrutinise. Find…

by Daniel Hinde | Greatergood Brands®

Brand DesignDaily Thoughts
fmcg perfect serves corona

May 21, 2026

FMCG Perfect Serves – Corona

Corona created 25,000 laser cut limes with "Lime Guides" on…

by Daniel Hinde | Greatergood Brands®

Brand DesignDaily Thoughts
brand naming from cultural references

April 30, 2026

Brand Naming From Cultural References

I have such strong feelings on brand naming from cultural…

by Daniel Hinde

Brand DesignStrategyFMCGConsumer Packaged Goods (CPG)
what is brand architecture

April 29, 2026

What Is Brand Architecture?

What is brand architecture? The complete guide to…

by Daniel Hinde | Greatergood Brands®

Brand DesignTrendsMarketingFMCGConsumer Packaged Goods (CPG)Packaging Design
creating packaging design for gen z

April 23, 2026

Creating Packaging Design For Gen Z

Creating packaging design for Gen Z – what this generation…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignFMCGPackaging DesignDaily Thoughts
chaos packaging in retail

April 14, 2026

Chaos Packaging In Retail

Chaos packaging in retail is the strategy of changing a…

by Daniel Hinde | Greatergood Brands®

RetailStrategyFMCGConsumer Packaged Goods (CPG)
8 signs your brand isn't retail ready

April 9, 2026

8 Signs Your Brand Isn’t Retail-Ready

Take a look at these 8 Signs Your Brand Isn't Retail-Ready…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignFMCGPackaging DesignDaily Thoughts
turning brand equity into viral cultural marketing

April 8, 2026

Turning Brand Equity Into Viral Cultural Marketing

Is That Heinz? What The Colour Of The Ketchup tells you…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignStrategyFMCGConsumer Packaged Goods (CPG)Packaging Design
when to update packaging design

April 1, 2026

When To Update Packaging Design – 5 Reasons

Knowing when to update packaging design could be the most…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignFMCGPackaging DesignDaily Thoughts

March 30, 2026

Wine Category Disruption

The wine category rewards heritage, restraint, and…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignFMCGPackaging DesignDaily Thoughts
build your brand assets

March 27, 2026

Build Your Brand Assets

How are you building your brand assets? What signifiers do…

by Daniel Hinde | Greatergood Brands®

RetailPackaging DesignDaily Thoughts
cheese packaging formats

March 27, 2026

Cheese Packaging Formats

sometimes all category disruption takes is a different…

by Daniel Hinde | Greatergood Brands®

Brand DesignTrendsFMCGPackaging DesignDaily Thoughts
moisturiser packaging design

February 28, 2026

Moisturiser Packaging Design – Disrupt The Daily

Design & moisturiser packaging design have a very simple…

by Daniel Hinde | Greatergood Brands®

Brand DesignFMCGConsumer Packaged Goods (CPG)Packaging Design
packaging design illustration

February 13, 2026

Packaging Design Illustration – Our Favourite Projects

Take a look at our most popular Packaging Design…

by Daniel Hinde | Greatergood Brands®

RetailStrategyFMCGBrand Experience
what is brand positioning

February 11, 2026

What Is Brand Positioning? The Complete Guide & Examples

Establishing a clear and deliberate brand position is…

by Daniel Hinde | Greatergood Brands®

Brand DesignTrendsFMCGConsumer Packaged Goods (CPG)Packaging Design
packaging design trends 2026

December 4, 2025

Packaging Design Trends 2026

Uncover the Packaging Design Trends 2026 – and how they are…

by Daniel Hinde | Greatergood Brands®

RetailStrategyBrand Experience
what are category entry points

November 28, 2025

What Are Category Entry Points?

Understand Category Entry Points and learn how they help…

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategyFMCGBrand ExperienceConsumer Packaged Goods (CPG)
what is a heritage brand

November 16, 2025

What is a Heritage Brand?

From legacy to loyalty, heritage brands stand the test of…

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategyBrand Experience
what is a brand world

November 16, 2025

What Is A Brand World?

What is a brand world? And why do they matter? Explore how…

by Daniel Hinde | Greatergood Brands®

Packaging Design

November 15, 2025

What Is A Cutter Guide?

Behind every great packaging design is a cutter guide. See…

by Daniel Hinde | Greatergood Brands®

Brand ExperienceRetailStrategy
what is brand activation

September 28, 2025

What Is Brand Activation?

What is Brand Activation and why does it matter? We explain…

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignStrategyFMCG
what is a brand toolkit

July 16, 2025

What Is A Brand Toolkit?

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignStrategyConsumer Packaged Goods (CPG)Marketing
what is oversized marketing

June 30, 2025

What Is Oversize Marketing?

by Daniel Hinde | Greatergood Brands®

FMCGConsumer Packaged Goods (CPG)Packaging DesignRetail
what are cogs

June 24, 2025

What are COGs?

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategyBrand Experience
what is brand equity

July 18, 2024

What Is Brand Equity? And How To Measure It

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategyBrand Experience
what is verbal branding

July 18, 2024

What Is Verbal Branding? A Guide to Crafting a Unique Brand Voice

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategy
rebranding your business when to rebrand

July 18, 2024

Rebranding Your Business – When To Rebrand

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategy
how to create a brand name

July 18, 2024

How To Create A Brand Name – 5 Tips

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategy
What are brand extensions?

March 8, 2024

What Are Brand Extensions? 5 Examples

by Daniel Hinde | Greatergood Brands®

StrategyMarketing
FMCG marketing strategy

March 8, 2024

FMCG & CPG Marketing Strategy: Free Template

by Daniel Hinde | Greatergood Brands®

StrategyFMCG
How to build a fmcg brand

March 5, 2024

How To Build A FMCG Brand

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategy
brand guideline agency

March 2, 2024

Why Brand Guidelines Are Important – 10 Reasons

by Daniel Hinde | Greatergood Brands®

Brand DesignMarketing
Frozen food packaging design agency

January 25, 2024

Frozen Food Packaging Design – 5 Key Considerations

by Daniel Hinde | Greatergood Brands®

FMCGMarketing
FMCG trade marketing agency

September 25, 2023

What is FMCG Trade Marketing? And 10 Examples

by Daniel Hinde | Greatergood Brands®

RetailBrand DesignMarketingFMCG
Food packaging design

September 25, 2023

Food Packaging Design – 10 Tips On Labelling Compliance

by Daniel Hinde | Greatergood Brands®

StrategyMarketingFMCG
Digital marketing FMCG agency

April 27, 2023

FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas

by Daniel Hinde | Greatergood Brands®

FMCGStrategy
FMCG Newsletter

April 27, 2023

7 Tips for Product SKU Naming for FMCG Food & Drink Brands

by Daniel Hinde | Greatergood Brands®

Consumer Packaged Goods (CPG)MarketingFMCGBrand Experience
FMCG CPG marketing agency

March 29, 2023

Effective Experiential Marketing Activations for FMCG & CPG Consumer Brands – 10 Tips

by Daniel Hinde | Greatergood Brands®

RetailFMCGConsumer Packaged Goods (CPG)Packaging Design
SRP Design

March 16, 2023

Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips

by Daniel Hinde | Greatergood Brands®

FMCGBrand ExperienceBrand DesignConsumer Packaged Goods (CPG)Packaging Design
DTC Packaging Design Agency

February 23, 2023

Successful Packaging design in DTC & E-Commerce – 8 Tips

by Daniel Hinde | Greatergood Brands®

FMCGBrand ExperiencePackaging DesignStrategy
collectible packaging design

February 23, 2023

Food Packaging Design – Designing for Limited Editions

by Daniel Hinde | Greatergood Brands®

FMCGBrand ExperienceBrand DesignStrategy
Brand storytelling FMCG CPG

February 23, 2023

Brand Storytelling – 15 Tips for FMCG Brand Storytelling

by Daniel Hinde | Greatergood Brands®

RetailFMCGStrategyConsumer Packaged Goods (CPG)Packaging Design
Food packaging design

December 13, 2022

Food Packaging Design Fundamentals – 5 Things You Must Get Right

by Daniel Hinde | Greatergood Brands®

StrategyFMCGConsumer Packaged Goods (CPG)

December 13, 2022

Starting a Food Business – 5 Questions To Ask

by Daniel Hinde | Greatergood Brands®

FMCGConsumer Packaged Goods (CPG)Packaging Design
Direct To Consumer D2C Packaging Design – 15 Examples

September 24, 2021

DTC Direct To Consumer Packaging Design – 15 Examples

by Daniel Hinde | Greatergood Brands®

FMCGPackaging DesignWork
Babyfood branding packaging

November 18, 2020

Baby Food Packaging Design – A new vision for the European ambient baby food category – our work with Gro Gro®

by Daniel Hinde | Greatergood Brands®

Packaging DesignFMCGConsumer Packaged Goods (CPG)
Packaging design guide

June 30, 2020

Packaging Design Guide – Tips & Jargon Buster

by Daniel Hinde | Greatergood Brands®

FMCGConsumer Packaged Goods (CPG)Packaging Design
fanta packaging design

May 11, 2020

Multisensory Packaging – 20 Of Our Favourites

by Daniel Hinde | Greatergood Brands®

StrategyBrand Experience
Certified B Corporation

February 18, 2020

What is a B Corp? And how do I become one?

by Daniel Hinde | Greatergood Brands®

RetailStrategyFMCGConsumer Packaged Goods (CPG)Packaging Design
Packaging Design Messaging

January 30, 2020

5 Second Rule – 15 Tips for Effective Front of Packaging Messaging

by Daniel Hinde | Greatergood Brands®

FMCGBrand ExperienceRetailConsumer Packaged Goods (CPG)Packaging DesignStrategy
Multi-Sensory packaging design

November 20, 2019

Designing Multisensory Packaging – Tips & Examples

by Daniel Hinde | Greatergood Brands®

Packaging DesignWork
childrens packaging design agency

October 13, 2019

Children’s Packaging Design & Product design for Sustainable Bike Brand

by Daniel Hinde | Greatergood Brands®

FMCGBrand ExperienceConsumer Packaged Goods (CPG)Packaging Design
FMCG packaging design

September 27, 2019

FMCG Packaging Design – Print Finishes For Retail Success

by Daniel Hinde | Greatergood Brands®

StrategyFMCGConsumer Packaged Goods (CPG)
what makes a successful crowdfunding campaign?

September 10, 2019

What Makes A Successful Crowdfunding Campaign – 8 Tips

by Daniel Hinde | Greatergood Brands®

Brand DesignStrategy
How to write a brand design brief

September 7, 2019

Writing a Brand Design Brief – 9 Tips to Include

by Daniel Hinde | Greatergood Brands®

Packaging Design
packaging audit agency

August 8, 2019

Plastic Packaging Audit – 12 Questions To Ask

by Daniel Hinde | Greatergood Brands®

Founder Focus
Jane Milton Founder Focus

November 27, 2018

Founder Focus: Jane Milton, Food Industry Expert

by Daniel Hinde | Greatergood Brands®

Privacy Preference Center

Privacy Preferences

Brand & Packaging Design Agency London
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.