It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…
Strategy
Direct To Consumer DTC Packaging Design – 15 Examples
Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a…
A new vision for the European ambient baby food category – our work with Gro Gro®
We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…
Greatergood® Featured In – Pure NPD
Greatergood® founder Daniel Hinde, recently had the pleasure of speaking with new food insights and trends magazine ‘The Cream’. In the article, Daniel discusses all things food retail, along with five key…
Greatergood® & EIT Food Launch FREE Food & Drink E-Learning Course for Entrepreneurs
After working with EIT Food on an entrepreneurs handbook – the guide proved so popular that we were asked to create a new online e-learning course to allow more people to access…
What is a B Corp? And how do I become one?
You may have heard of B Corps, noticed the bold little B logo, or even purchased a B Corp product before – but what does it all mean? Certified B Corporations have…
Greatergood® & EIT Food create an entrepreneur advice guide for F&B startups
We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver…
How to Create an Effective Crowdfunding Campaign – 8 Tips
Crowdfunding can be an invaluable tool for raising funds for a startup or established brand. In addition to raising finance, crowdfunding can also help your business gain attention and some much-needed PR.…
10 Tips To Becoming A More Sustainable Brand
What used to fall under CSR and other corporate jargon is now a fundamental consideration for any brand, and, frankly, common sense. A sustainable brand will not only increase brand value and…
How To Build Brand Loyalty
Brand loyalty is the utopia of consumer branding, building up a solid following of individuals who live and breathe the brands they use. Not only does this committed consumer ensure repeat purchases…