The Good Knight Co were looking for a wellness branding agency to help them create a new brand and packaging design for their range of functional CBD sleep products.

We supported The Good Knight Co with brand strategy, brand identity design, and packaging design to launch their CBD sleep wellness range.

The Challenge

The Good Knight Co briefed us to create a premium positioned, aspirational CBD sleep wellness range.

The primary challenge was to clearly and quickly communicate that the product was a functional CBD sleep aid, differentiating it in a growing and competitive market.

What We Did

  • Brand Strategy: We developed a comprehensive brand strategy that positioned The Good Knight Co as a premium, functional sleep solution, aligning with consumer desires for both efficacy and aesthetic appeal. Our work built a brand world, language and scenarios around the usage of ​products, underpinned by the brand strapline “rituals for sleep”.
  • Brand Identity Development: Crafted a effortlessly minimalist brand identity in Black & White, utilising lunar phases as a central brand asset, immediately conveying the functional sleep nature of the range.sleek and chic black and white brand identity, utilising lunar phases as a central brand asset to immediately convey the sleep-related nature of the product.​
  • Packaging Design: Designed understated luxury packaging with clean and contemporary typography, ensuring the product stood out on shelves while maintaining a sense of sophistication and trustworthiness.

We helped establish The Good Knight Co as a premium wellness brand with a strong visual identity and sleek, functional packaging.

The result is a clean, elevated aesthetic that balances clarity with confidence – designed to resonate with modern consumers seeking high-quality sleep support. A unified packaging system across the range ensures brand consistency and standout shelf presence.

View the full case study here.

wellness branding agency

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With over 20 years experience in branding and packaging design – we create brands that people remember, buy, and believe in.

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As a wellness branding agency, we blend deep sector and category knowledge with bold, strategic design to build brands that not only stand out on shelf—but are built to grow, scale, and lead in the wellness space.

Timelines can vary, but we typically complete brand strategy through to brand identity and packaging design in 8–12 weeks – depending on scope and number of SKUs.

At Greatergood® we’ve been working with global client groups, and hundreds of disruptive challenger brands for over 20 years. This work has given us a deep insight into all things FMCG and consumer packaged goods.

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