FMCG & Retail Design
We have a wealth of experience across FMCG and consumer packaged goods. Working with household names and startup and challenger brands across everything from brand, to packaging and retail environment – building consumer brands which resonate.
Over 20 years of building brands for FMCG, consumer brands, lifestyle & more.
Some of our work across FMCG Design...
How do we work across FMCG Design?
FMCG Branding
We work with FMCG clients across brand naming, brand strategy, branding, rebranding projects – and more.
FMCG Packaging Design
We are experts in packaging design and have created packaging design for global brands – and hundreds of startups and challengers.
Retail Environment
We support our clients with everything from Retail Launches, to POS, SRPs, FSDUs & everything in-between. We can help identify problems your brand may experiencing in retail, and how we can fix it.
NPD & Innovation
Bringing new products and concepts to market. We can help develop and create renders of your FMCG products before manufacturing to validate with retail buyers, consumers, and investors.
Brand Guardianship
After working with us on a project – clients may choose to use us as their preferred creative supplier and brand guardian. We can continue to help build your brand across channels and strategies.
Workshops & Consultancy
Brand workshops and 1-2-1 consultancy packages – we can further support FMCG brands with extensive experience in proposition / product development, marketing and sales strategies, routes to market, investment and fundraising and more.
Looking for a FMCG Design Agency?
Over 20 years of experience in FMCG design we’ve worked on a lot of different projects! Our work has spanned global groups including PepsiCo, Pernod Ricard, Nestle and more – and also hundreds of startups and challengers brands thirsty to create a difference across a wide range of categories.
Have a FMCG Design project in mind?
Get in touch below.
Our latest thoughts on FMCG Design
FMCG design is crucial because it directly influences consumer decisions in fast-paced retail environments where products compete for attention on crowded shelves.
Effective FMCG design doesn’t just attract buyers; it communicates the brand’s story, values, and benefits within seconds, making it a vital tool for building brand recognition and loyalty. In a saturated market, strong design creates a memorable identity and can drive repeat purchases by differentiating the product from competitors.
For FMCG brands, the right design is more than aesthetics—it’s a strategic investment that fosters consumer trust and boosts sales.
- Enhanced Shelf Presence: Captures consumer attention and stands out among competing products in crowded retail environments.
- Increased Brand Recognition: Builds a consistent and memorable visual identity, helping consumers recognise and trust the brand across various products.
- Emotional Connection: Connects with consumers on an emotional level, helping them relate to the product’s values and brand story, which can foster loyalty.
- Clear Communication: Effectively conveys product benefits and unique selling points, such as sustainability or quality, within seconds.
- Improved User Experience: Offers practical functionality, like easy-open packaging or portability, enhancing consumer satisfaction and promoting repeat purchases.
- Differentiation in the Market: Distinguishes the product from competitors, especially in categories where products may seem interchangeable.
- Sales Growth and Repeat Purchases: Drives initial sales with compelling visuals and encourages repeat purchases through design that reinforces trust and satisfaction.
- Supports Brand Loyalty: Creates a strong visual impression that reinforces customer loyalty and aligns with brand values over time.
We’ve been building FMCG brands for over 20 years – including global groups and startup and challenger brands. Alongside this we have also invested in our own agency owned brands which have given us first hand experience of the intricacies and challenges of scaling FMCG brands.
Just complete the contact form above, or email us at [email protected]
