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FMCG Marketing
We work with a wide range of brands across their FMCG Marketing activities. Our client projects span digital marketing, traditional print, brand and retail activations and more.
FMCG Marketing for big brands, and smaller ones too.
Advertising
Retail Marketing
In-Store Marketing & Activations
Packaging Design
Digital & Social Media
Building Brand Awareness
Let’s Work Together
With a track record spanning 17 years in FMCG marketing, we’ve worked with FMCG & CPG brands across a diverse range of categories. From partnering with global names to propelling disruptive challengers, our expertise speaks volumes. Ready to bring your marketing vision to life? Reach out to us below.
Our latest thoughts on FMCG Marketing
FMCG & CPG Marketing Strategy: Free Template
From building brand awareness to driving sales and fostering consumer loyalty, a well-executed FMCG / CPG marketing strategy is crucial for brands. With many consumer brands now being omnichannel – it can seem overwhelming to think of the vast amount of ways a brand can market themselves. Often brands can feel like they partake in…
What Are Brand Extensions? 5 Examples
In today’s dynamic market landscape, brands are constantly seeking innovative strategies to expand their reach and enhance their product offerings. One such powerful strategy is brand extension. But what exactly is a brand extension, and why is it significant? Let’s dive into the concept and explore its benefits, challenges, and some real-world examples that illustrate…
How To Build A FMCG Brand
It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an FMCG brand can be an exciting and rewarding endeavor. However, it requires careful planning, strategic decision-making, and diligent execution to succeed in a…
Frozen Food Packaging Design – 5 Key Considerations
The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging the status quo, driving real innovation and consumer value proposition. Frozen food packaging design has to perform harder and with more roles than…
What is FMCG Trade Marketing? And 10 Examples
It’s no secret that effective marketing strategies are crucial for success in FMCG. While many are familiar with consumer-facing marketing pushes, another key aspect often operates behind the scenes – trade marketing. This specialized form of marketing plays a pivotal role in the FMCG industry, and in this article, we’ll delve into what trade marketing…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful of their financial constraints. In this blog post, we’ll share a list of budget-friendly ideas and strategies to help FMCG brands maximize their…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier for customers to identify and purchase. A smart SKU name can signal your brand and brand positioning before a consumer has even clocked…
Direct To Consumer DTC Packaging Design – 15 Examples
Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a retail environment out of the picture, how can brands pair excitement and experience with functional delivery packaging? Here we take a look at…
Greatergood Brands | Branding & Packaging Design Agency Featured In DesignRush
We are proud to share that Greatergood Brands have been featured in DesignRush. Looking for some support with your FMCG Marketing Strategy and creating a cohesive path to purchase for your brand? Sign up to our newsletter for free insights on all things brand, consumer, FMCG & CPG.
What is FMCG Marketing?
FMCG Marketing is the art of propelling everyday brands and consumer products into the spotlight. It’s about making your brand an integral part of consumers’ lives, ensuring it’s the first thing they reach for on the shelves.
Benefits of FMCG Marketing
- Rapid Brand Recognition: We ensure your brand is not just seen, but remembered, even in a saturated market.
- Increased Consumer Loyalty: When consumers connect emotionally with a brand, they become loyal advocates, driving sustained sales – key for success in the competitive retail landscape.
- Competitive Edge: In an ever-evolving market, our strategies keep your brand ahead of the curve, standing out among the competition.
- Market Expansion: Effective FMCG marketing opens doors to new markets and demographics, driving growth and revenue.
Why work with us on your FMCG Marketing project?
- Specialized Expertise: With 17+ years of experience in the FMCG industry, we understand the nuances of marketing products that move fast and need to stand out.
- Targeted Strategies: We craft marketing campaigns tailored to your specific product category and audience, ensuring maximum impact.
- Innovation-Driven Approach: We’re always exploring cutting-edge techniques and technologies to keep your brand at the forefront of the market.
- Multi-Channel Mastery: From digital platforms to in-store activations, we leverage a range of channels to ensure your brand reaches consumers wherever they are.
- Proven Success Stories: Our track record is a testament to our ability to turn FMCG products into household names, from market leaders to emerging disruptors.
Ready to Propel your FMCG Brand?
Let’s collaborate to turn your FMCG products into household essentials. Together, we’ll craft a marketing strategy and touchpoints that ensure your brand not only moves fast but stays ahead of the curve. Contact us today to take your FMCG marketing to the next level.