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FMCG Packaging Design
We have over 19+ years of experience in creating packaging for global brands, and iconic disruptive challengers looking to shake up their categories.
FMCG Packaging Design for big brands, and smaller ones too.
Packaging Design
Retail Ready Packaging
Structural & Bespoke Formats
NPD & Innovation
Redesign & Rebranding
From concept to manufacture
Let’s Work Together
We’ve created packaging design for brands including Tropicana, Pret A Manger, Pernod Ricard and more. Along with a whole host of disruptive category challenger brands across F&B and consumer packaging goods. Get in touch below to see how we can bring our retail insights to your packaged goods project.
Our latest thoughts on FMCG Packaging
Frozen Food Packaging Design – 5 Key Considerations
The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging the status quo, driving real innovation and consumer value proposition. Frozen food packaging design has to perform harder and with more roles than…
Food Packaging Design – 10 Tips On Labelling Compliance
In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling regulations fosters consumer trust and also safeguards your brand’s reputation. In the UK market, specific guidelines govern labelling practices. The cost of getting…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier for customers to identify and purchase. A smart SKU name can signal your brand and brand positioning before a consumer has even clocked…
Designing Effective SRP Packaging Design for FMCG & CPG Brands – 8 Tips
As an FMCG or CPG brand, your product’s packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging that retailers use to display your products on the shelf. Effective SRP packaging design can help your products stand out from competitors, catch…
Food Packaging Design – Designing for Limited Editions
Limited edition products have the potential to create a sense of urgency and excitement among consumers, making them highly sought after and a great PR piece for any brand. One of the ways to make limited edition products even more appealing is to create packaging that is unique and collectible. As an FMCG or CPG…
Successful Packaging design in DTC & E-Commerce – 8 Tips
As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and online sales has become increasingly important. Unlike a retail environment, prior to a purchase all your customer may ever see from your brand…
What is FMCG Packaging?
FMCG Packaging Design is the art of creating visually appealing and functional packaging for products that move swiftly from production to consumer hands. It’s about making sure your product stands out on the shelves and resonates with your target audience. We are experts in helping build your proposition, tell your story, and simplify the messaging down on shelf.
Benefits of FMCG Packaging Design
- Eye-Catching Shelf Presence: We ensure your product grabs consumers’ attention amidst a sea of options, driving impulse purchases and repeat buys.
- Enhanced Brand Image: Well-designed packaging reflects positively on your brand, conveying quality and trustworthiness.
- Functional and User-Friendly: Our designs prioritize ease of use and product protection, ensuring a positive consumer experience.
- Sustainability and Eco-Friendliness: We’re committed to incorporating sustainable materials and practices into our designs, aligning with modern consumer values.
Why work with us on your FMCG Packaging Design project?
- Expertise in FMCG Dynamics: With over 17+ years of experience in the FMCG industry, we understand the critical role packaging plays in capturing consumer attention. We are experts in making your brand, product proposition, packaging design, packaging messaging and on-shelf footprint all work in harmony.
- Tailored Solutions: We craft packaging designs that not only protect your product but also communicate your brand’s unique personality and value.
- Innovative and Sustainable Materials: We stay updated with the latest materials and techniques to create packaging that is both visually striking and environmentally conscious.
- Comprehensive Brand Integration: Our designs seamlessly integrate with your overall brand identity, creating a cohesive and memorable brand experience.
- Proven Track Record: Our portfolio showcases successful FMCG packaging designs that have contributed to increased sales and brand recognition.
Time to get your Brand On Shelf?
Let’s collaborate to create packaging that not only protects your product but also captivates your audience. Together, we’ll ensure your brand’s packaging and product proposition stands out and leaves a lasting impression. Contact us today to revolutionize your FMCG packaging.