FMCG Packaging Design – Print Finishes For Retail Success

Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories.

By making use of more specialised print treatments, you can focus a consumers attention, and gain shelf blocking and standout in a retail environment – Daniel Hinde (Greatergood® Brands)

Embossing or debossing is the process of creating a raised/recessed image on packaging. This adds a textural effect to packs which further compliments products of a more premium nature.

Diecutting is the process of a shape being cut from stock (paper). In food retail, product windows can be crucial and a perfect opportunity to create something unique and memorable with real shelf standout.

Gold and colour foiling have long been favoured in the food and drinks industry and are available in a wealth of colours. There are also options to suit all budgets with the choice of hot and cold foiling applications.

For bolder brands and products that need to leap off the shelves – neons and fluorescent inks can be used easily with processes like Pantone Neons.

Looking for something a bit more discerning? Pantone Pastels come in a wealth of beautiful softer tones.

This is the process of applying a transparent gloss to design elements on pack. Perfect for adding depth and layers to illustrations, or making logos and typography pop.

A great deal of creativity can be had with transparency across labels and films. White inks can add visual interest, purity and impact to your product category.

Different stocks and paper textures deliver a unique feeling to your brand. A soft touch satin can enhance a luxury label, whereas an uncoated ‘natural’ paper can help to position a more natural product.