Elements For Life
Chocolate Packaging Design
Elements For Life approached us to create a new packaging design for their ethical and sustainable natural cacao range.
Type Of Client
Food & Beverage
Type Of Work
Brand Identity Packaging Design
The Brief
Elements For Life has a strong following and empowered community of consumers devoted to their ceremonial cacao and vegan chocolates.
Our brief was to create a new range of packaging design for the brand, which felt true to their values, and the community they had built so far – without feeling like an overly commercial chocolate brand.
The Work
We chose to honour the nature of ceremonial cacao and how it’s used, by creating a series of tree illustrations for use across the different flavours.
These patterns were supersized across packs for shelf standout and to create brand blocking in chocolate heavy indie stores.
Building on the Elements For Life brand story and our tree iconography – we heroed spiritual growth quotes at the bottom of each bag of cacao.
The Outcome
Our packaging design for Elements For Life will enable them to unlock bigger accounts and increase distribution – whilst not alienating an existing and loyal fan base.
“Working with Greatergood was a breeze; they were able to get a good understanding of our brand and ethos and produced a great set of potential designs. Choosing the one to go with was a challenge as they were all so good. We’re delighted with the end results and will definitely be working with them on future projects” – Dan (Elements For Life)
How We Helped
Brand Identity Development
Packaging Design
Want to hear more about how we worked with Elements For Life or have a chocolate packaging design project in mind?
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