Miso Tasty
Food Packaging Design
Japanese superfood brand Miso Tasty approached us to help drive their brand forwards as their agency of choice.
Type Of Client
Food & Beverage
Type Of Work
Brand Strategy Brand Identity Retail Strategy Packaging Design Campaign
The Brief
Miso Tasty were in an exciting phase of growth and aiming to attract and enter the major retailers and supermarkets – whilst also increasing their direct to consumer offering.
The Work
After researching where the brand sat in the ready meal and convenience category – we identified that although demand for Asian foods in the UK was growing – consumers still needed to be guided in their buying decisions and feel confident and inspired in their cooking.
We developed the brand proposition ‘Take A Taste Trip’ – making authentic Japanese home cooking simple, fun and accessible.
We created a new identity system and graphic toolkit for Miso Tasty helping consumers engage with the brand and Japanese food.
From understanding the different thicknesses and types of noodles with the use of illustration, to quick and easy fun cooking symbols – to emphasize the ease of cooking and to ‘de-risk’ the brand.
We then created packaging for Miso Tasty across their full product range, and also created an e-commerce website, brand book and more.
The Outcome
Following the brand redesign Miso Tasty secured and retained further listings in major grocers and retailers including Tesco, Sainsbury’s, Waitrose, Ocado and more.
We continued to work with Miso Tasty as their agency of choice – developing the brand and continued innovation in new production ranges across multiple categories from ambient to chilled.
“We worked with Greatergood® Brands on developing our brand and packaging design across several ranges in order to attract new consumers and make authentic Japanese cuisine more accessible. After a hugely successful crowdfunding campaign and successful listing in further retailers we are ecstatic with our outcome and looking forward to working with Greatergood® on many more projects to come” – Bonnie Chung (Miso Tasty)
How We Helped
Brand Strategy
Brand Identity Development
Retail Strategy
Food Packaging Design
Brand Guidelines
Brand Experience
Marketing Collateral
Want to hear more about our work with Miso Tasty, or looking for a food packaging design agency?
Get in touch or enter your email below…
