Newnorm
Technology Branding
Newnorm commissioned us to create a new identity, website and user interface for their online platform facilitating online awards, events, and expos during the COVID pandemic.
Type Of Client
Technology
Type Of Work
Brand Identity Website User Interface
The Brief
Newnorm had spotted a gap for the facilitation of awards, events and expositions through the COVID pandemic.
They asked us to create a brand identity, a website design, and a user interface for their online platform.
The Work
We positioned Newnorm to be the perfect platform for every virtual event. The brand world focuses on flexibility, clarity, and a modern aesthetic that ensures strong brand recognition across digital and print mediums.
A dynamic and vibrant identity was created making use of interlocking shapes from the brand name to form an abstract eye monogram.
A full brand system, toolkit and style guide was created for NewNorm – enabling us to seamlessly create a website design, and user interface for the platform.
The Outcome
We developed a cohesive brand identity for Newnorm by creating a flexible design system, unique graphic elements, and a modern typographic and colour scheme. Our design ensured brand consistency across digital, enhancing recognition and usability. By crafting a structured style guide, we empowered the client to maintain a strong, own-able visual presence across all touch points.
“Everyone involved in this project has been incredibly impressed with the work and speed which we’ve collaborated with Greatergood at. The businesses we support through this platform have also all commented on the aesthetic value and pleasure in using the platform”. – Moiz (Newnorm)
How We Helped
Brand Identity Design
Website Design
User Interface
Brand Guidelines
Want to hear more about how we worked with Newnorm or have a technology branding project in mind?
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