The Well Bean Co
Chocolate Packaging
We worked with vegan chocolate brand The Well Bean Co on their brand strategy, branding and packaging design.
Type Of Client
Food & Beverage
Type Of Work
Brand Strategy Brand Identity Packaging Design
The Brief
The Well Bean Co is a vegan chocolate brand and cafe based in London. They exist to raise awareness of mental health issues, proudly funding mental health initiatives.
The Work
After working closely with The Well Bean Co, we recommended a solution which didn’t shy away from, or undermine, the complex issues surrounding modern-day mental health issues.
We created an upbeat and conversational new brand identity for The Well Bean Co, along with a complete new range of packaged products.
Our solution was a new identity and graphic language based around emoticons of mental health and everyday emotional well-being.
The use of our perfectly imperfect emoticons build layers of depth and meaning into the narrative – creating an open and trustworthy brand which resonates with consumers.
The Outcome
Our work helped The Well Bean Co propel their vision forwards, following our work together – they secured equity investment and further expanded their team.
“We worked with Greatergood® on our branding, packaging design and direction for our brand of vegan chocolate. The outcome across the board has been fantastic and extremely well received by our consumers” – Charlie (The Well Bean)
How We Helped
Brand Strategy
Brand Identity Development
Packaging Design
Want to hear more about our work with The Well Bean Co, or looking for a chocolate packaging agency?
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