Tottenham Hotspur
Integrated Campaign
We worked with Tottenham Hotspur on the launch campaign of their fan clothing range.
Type Of Client
Sport
Type Of Work
Brand Identity Campaigns
The Brief
Tottenham Hotspur wanted a campaign that truly resonated with their fans – one that went beyond traditional football marketing and celebrated the deep connection between supporters and their club.
The Work
The message "Your Club, Your Way" was created to emphasise that Spurs belongs to its fans, allowing them to represent their club in their own personal style while staying true to its heritage.
We developed a bold typographic lockup and key campaign visuals that captured the club’s essence while embracing individuality. Inspired by the energy of street football and urban culture, the campaign featured vibrant photography with fans at the heart—styled in Tottenham apparel, against a striking backdrop reminiscent of a football pitch.
The visual direction took cues from iconic street courts, blending authenticity, attitude, and style to create a look that was fresh, modern, and uniquely Spurs.
The Outcome
The campaign successfully connected with the fanbase, reinforcing their sense of ownership and pride in the club. The “Your Club, Your Way” messaging created a rallying call that allowed fans to express their love for Spurs in their own way, while the dynamic visuals brought a contemporary, fashion-forward feel to the club’s merchandise. The result was a campaign that felt personal, powerful, and unmistakably Tottenham.
How We Helped
Key Visual Design
Integrated Campaign
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