Vieve Protein Water
Out Of Home Advertising
We worked with Vieve Protein Water on an out of home advertising campaign to support new retail launches.
Type Of Client
Food & Beverage
Type Of Work
Campaign
The Brief
The brief was to leverage the benefits of protein water, and signal a wiser and healthier hydration choice in soft drinks.
The Work
We created a series of key visuals, tieing them together with the headline “H2Oh Yeah”, “Water just got an upgrade”and other punchy verbal messages to help Vieve’s proposition land with consumers quickly and easily.
This was paired with bold and vibrant product photography complimenting unique SKU colour ombre backgrounds, and a supersized V graphic holding device to focus attention on the core product – creating a consistent key visual across campaign touchpoints.
The Outcome
The Vieve campaign was spread across billboards and wall and retail takeovers to support their recent retail wins in airports globally. The feedback on the out of home advertising we created was so positive that they were given further additional sites to roll the campaign onto.
“Thank-you Greatergood® Brands for you help on this really happy with the result we’re getting really positive feedback!” – Rafael (Vieve)
How We Helped
Out Of Home Advertising
Campaign
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