Wipeless
Personal Hygiene Branding
Wipeless asked us to breathe life into their personal hygiene bidet range – identifying a new audience in a younger DTC consumer.
Type Of Client
Consumer Packaged Goods
Type Of Work
Brand Strategy Brand Identity Packaging Design Campaign
The Brief
Wipeless asked us to create a bold new personal hygiene brand and packaging design for their new range of easy to add on bidets. Aiming to attract a younger, sustainability conscious consumer.
The Work
We created a new tongue in cheek brand for Wipeless – instantly recognisable as a modern bidet product. This was paired with contemporary illustrations and graphic toolkit, positioning the brand as a disruptive new player in the traditionally conservative category.
As part of the brand strategy, we developed a range of straplines and brand messaging to enhance the proposition, including:
- Better Bum Care
- Wipe Less, Spray More
- Cleaner Greener Cleaning
The Outcome
We worked with Wipeless on their branding, DTC packaging design, and also supported with product design, enabling them to meet their manufacturing deadlines and launch on time.
How We Helped
Brand Strategy
Brand Identity Development
Packaging Design
Brand Guidelines
Verbal Branding
Marketing Collateral
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