Mintel Global Food and Drink Trends 2030 – Our Highlights — Greatergood® | Branding, Packaging Design & Marketing Agency

No industry moves quite as fast as the food and drink sector. From categories which spring out of thin air, to health trends which end up being anything but a trend. If you work in food and drink – it pays to stay ahead of the trends shaping the landscape of something so close to our hearts.

Mintel recently released their 2030 Global Food and Drink Trends report – a projection of future-looking trends impacting industry over the next 10 years. The report identifies shifts in consumer demands, new product development, corporation responsibilities and how food and drink impact society as a whole.

Here we take a look at some of the key findings taken directly from the report – with a full download link below…

People and planet over profitability

Brands will prioritise people and the planet over profitability. Consumers will increasingly reward the companies that make a difference with their loyalty in the next 10 years.

Smart Diets

Technology will enable consumers to construct hyper-individualised approaches to physical and mental health. Consumers will look to companies to help them act on their data and to offer custom food and drink.

Consumer choice will be powered by personal data

Consumers will be able to use easily accessible and affordable customised biological tests, data collection, and analysis to learn what makes their bodies one of a kind. The results will help consumers better understand how to address every aspect of their health, including brain and emotional health. While respecting consumer privacy, food, drink, and foodservice companies will have opportunities to develop personalised recipes, custom diet plans, and individualised products.

Companies will serve as facilitators on the journey to a healthy lifestyle

Consumers are learning more about the synergy of biology

Improved understanding of the research into the microbiome has taught more consumers about the importance of maintaining a healthy gut/brain axis, or the connection that links the brain, digestive system, and emotions.

Reverse fears of ‘processing’

With increased adoption of synthetic and lab-created ingredients, food, drink, and foodservice companies must introduce high-tech solutions with clear explanations of the technology and its advantages to produce food and drink more sustainably.

Consumers are wary of technology in food and drink

Some brands will have to pivot their messaging to other inherent advantages of engineered food and drink products, especially sustainability.

Food can learn from other industries that highlight the advantages of lab-grown

For example, Couple is the first company to exclusively sell lab-grown diamond rings as an ethical, more affordable alternative to mined diamonds. Modern Meadow is a New Jersey-based biotech start-up that grows animal-free leather in a lab.