Plastic Free Packaging We Love This September

100% Recyclable – Is it really achievable? This week we’ve been working with a new client on a packaging brief and have been thinking about the challenge of choosing alternative materials in our plastic saturated world. Although difficult to break away from the norm, in seeking new grounds we can really begin to push creative concepts and create something fit for consumption in the modern marketplace.

Here we’ve rounded up a small selection of some of the brands and packaging designs which have caught our eye this week for all the right reasons.

Waitrose Duchy Organic

Waitrose takes a look at alternative materials to the classic pulp egg box. The latest ‘Green Nest’ packaging below is made from a mixture of grass fibres and recycled paper. This saves 60% of the water needed to produce standard pulp packs, greenhouse gases are reduced by 10% and the pack is 100% recyclable.

Troo

Disruptive cereal brand Troo have developed a bespoke packaging device called ‘Earthpouch®’. A structural packaging solution which is 100% recyclable and compostable. Whilst maintaining complete food security for dry and moist foods.

Snact

Not only do our friends and clients at Snact make delicious snacks from food waste-surplus. The packs are also 100% compostable and the wrapper biologically decomposes. This happens within a composter or food waste bin. These will break down at the same rate as a banana peel or orange.

Babebalm

A disruptive product range from Clean Beauty Co. Babebalm is housed in a fairly typical tube with a difference – both the tube and the lid are made from sugarcane.

Ecover

Sustainable superstars Ecover have launched a washing up liquid bottle made from 100% recycled post-consumer plastic. Not only did this come with a pretty clever advertising campaign. Ecover also launched a pop-up cafe in Covent Garden where customers could pay for their meal with plastic waste.

Seed and Bean

Triocup

If plastic water bottles are public enemy #1, paper coffee cups are definitely a close runner up. Although most cups are made of plastic the plastic coatings used mean that less than 1% of coffee cups are recycled in the UK. Triocup has created a 100% compostable solution with a self-forming lid which completely removes the need for a traditional plastic lad making the cup 100% recyclable. We’ll raise our cups to that.

Seedbom

Was this ever a problem that really needed solving? We’re not sure but love the idea none the less. Seedbom’s are grenades filled with ‘flower power potential’. The grenades split upon impact. They are made from starch and natural fibres which biodegrade completely eventually leaving just the plants behind.