In the fast-paced world of FMCG, where products move swiftly from production to consumer’s hands, accurate and compliant food packaging design labelling is crucial. Ensuring that your FMCG brand adheres to labelling…
Design
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
A new vision for the European ambient baby food category – our work with Gro Gro®
We are thrilled to share our work with babyfood brand Gro Gro® Gro Gro® is a new range of cold-pressed HPP baby food – looking to challenge the European baby food market which…
FMCG Packaging Design – Print Finishes For Retail Success
Product standout & shelf presence are a key concern for any food and drink brand. Packaging is your first impression and needs to resonate and attract consumers in increasingly competitive categories. By…
Greatergood® & EIT Food create an entrepreneur advice guide for F&B startups
We recently had the pleasure of working with EU food initiative ‘EIT Food’ on the creation of an advice guide for F&B startups. EIT Food exist to support innovative and impactful agrifood entrepreneurs and startups to deliver…
Pantone Colour Of The Year 2019 – What Is It? And What Does It Mean?
Colour Of The Year 2019 Pantone has announced their annual Colour Of The Year for 2019. An earthy muted terracotta namely ‘Living Coral’, or Pantone 16-1546 if you will. With Pantone gleaning…
How to Get Onto The Supermarket Shelf
Last week we spent the day at Courier Live for a day of workshops, talks and networking with startups and established brands across a range of categories. One of our favourite talks of…
Plastic Free Packaging We Love This September
100% Recyclable – Is it really achievable? This week we’ve been working with a new client on a packaging brief and have been thinking about the challenge of choosing alternative materials in…
London Design Biennale 2018 Highlights
Today we had the pleasure of visiting the opening of the 2018 London Design Biennale – Emotional States, which will be running from 4th – 23rd September at Somerset House. Designers across…
What challenges does a ‘plastic-free’ world present to food brands?
Plastic Free Packaging For anyone who hasn’t had their head buried in the sand for the first part of the year. 2018 has been a real turning point in us understanding and…