Direct To Consumer DTC Packaging Design – 15 Examples — Greatergood® Brand Design Agency London

Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins.

With a retail environment out of the picture, how can brands pair excitement and experience with functional delivery packaging?

Here we take a look at 15 Examples of FMCG and CPG brands excelling at their DTC packaging design…

01. Lucky Saint

Alongside a meticulously crafted recipe and a standout label design – Lucky Saint have followed through their commitment to design excellence with their DTC packaging. A simple box is transformed with a flood of interior Blue – creating brand recognition and adding layers of ownable premiumisation.

02. Heights

Honing in on their DTC subscription focus. Vitamin brand ‘Heights’ created a custom moulded shipping box from sugar cane pulp, a sustainable and economic packaging format which exudes simplicity and modernity.

03. Mindful Chef

One of the earlier meal delivery subscriptions in the UK – Mindful Chef commit to the use of organic pattern design across outer packaging and recipe instructions.

04. Absolute Collagen

Choosing one colour and doing it well – Absolute Collagen gives a flood of healthy and vibrant Yellow straight through the letterbox.

05. Freddie’s Flowers

Pairing perfectly with their rustic flower offering – Freddie’s Flowers make use of traditional kraft delivery boxes with handwritten letterforms and illustrations. Simple, premium and on-brand.

06. Martini Non-Alcoholic packaging

In a category like non-alcoholic which has a consumer perception of compromise – Martini offers an explosion of colour and flavour cues to enhance their vibrant product offering.

07. Wild Deodorant

Making deodorant refills sexy. Wild use minimalistic packaging, inks and design which compliments the sleek understated product design perfectly.

08. Ugly Drinks

Using bold colours for doorstep distinction – Ugly’s packaging makes use of every angle to show off their illustrative tongue in cheek branding.

09. Impossible Foods

Proving that Copy Is King – Impossible Foods use their packaging as an opportunity to make an attention-grabbing statement about veganism and sustainability.

10. Brewdog

Never one to shy away from a bold headline – Brewdog make use of their DTC packaging to push their sustainability credentials and carbon-negative beers.

11. Craft Gin Club

Craft Gin Club make use of refreshing primary colour supersized illustrations screen printed across traditional thick wall boxes. Adding a splash of colour to the often traditional gin category.

12. Oatly

In their signature pale blue, Oatly delivery packaging is simple and aspirational.

13. Graze

The original direct-to-consumer innovators! Graze paved the way for how consumers can experience convenience and delivery.

14. Seedlip

Seedlip has developed a mycelium mushroom-based structural packaging as part of their gifting set. Durable, lightweight and completely sustainable – the packaging format complements the brand’s dedication to nature and design completely.

15. Minor Figures

In stark contrast to the minimalistic pastel can designs – Minor Figures use layering of a sticker design to give their direct-to-consumer packaging an on-trend explosion of colour.