From building brand awareness to driving sales and fostering consumer loyalty, a well-executed FMCG / CPG marketing strategy is crucial for brands. With many consumer brands now being omnichannel – it can…
FMCG Marketing
How To Build A FMCG Brand
It suddenly seems like everybody wants a piece of the FMCG (fast-moving consumable goods) pie. From celebrity energy drinks to alcohol-free wines and everything in between, FMCG is hot property. Starting an…
Frozen Food Packaging Design – 5 Key Considerations
The world of frozen food has been hotting up for some time now. Consumers understand that frozen can still mean fresh, if not fresher. A whole host of challenger brands are challenging…
What is FMCG Trade Marketing? And 10 Examples
It’s no secret that effective marketing strategies are crucial for success in FMCG. While many are familiar with consumer-facing marketing pushes, another key aspect often operates behind the scenes – trade marketing.…
FMCG Digital Marketing Strategies on a Shoestring – 8 Ideas
When you’re operating on a limited budget, it’s essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful…
7 Tips for Product SKU Naming for FMCG Food & Drink Brands
Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier…
Direct To Consumer DTC Packaging Design – 15 Examples
Direct to consumer or ‘DTC’ has become a key channel for a majority of FMCG & consumer lifestyle brands. Offering direct access to consumer relationships and potentially higher product margins. With a…