We created and designed a range of touchpoints for the “American Movie Night” brand activation – making the Seagram’s brand synonymous with American film culture and at-home viewing.

We worked with Seagram’s to create a range of brand activation touchpoints:

Seagram’s Sampling Station Inspired by a movie screening interview set, we created a unique, on-brand and memorable sampling station for consumers to sample and connect with the brand across retail, on-trade and GTR (global travel retail).

Seagram’s Walk of Fame Stars Vinyl walk of fame stars for signature Seagram’s serves, to entice footfall to sampling station.

Seagram’s Prize Mechanism Tear to win cocktails or at-home movie projector mechanism.

Seagram’s Branded Merchandise & Serves Tiered merchandise for on-trade activation, ranging from entry to brand premiumisation.

Seagram’s Movie Projector Extending the on-trade activation with a limited edition branded iPhone projector.

• FMCG Marketing
• Brand Activation
• Tradeshow Design
• Retail Activations