The brief was to leverage the benefits of protein water, and signal a wiser and healthier hydration choice in soft drinks. We came up with the headline “H2Oh Yeah”, “Water just got an upgrade”.

This was paired with bold and vibrant product photography complimenting unique SKU colour ombre backgrounds, and a supersized V graphic holding device to focus attention on the core product – creating a consistent key visual across campaign touchpoints.

• Copywriting and messaging
• Key visuals and image retouching
• Marketing activation