The Project
Toilet roll is one of the most wasted, hoarded and unsustainable hygiene practices.
Wipeless offers a simple, economical, environmentally friendly alternative.
Solution
A new logomark was created – instantly recognisable as a modern bidet product. This was paired with contemporary illustrations and graphic toolkit, positioning the brand as a disruptive new player.
As part of the brand strategy, we developed the strapline ‘Better bum care’, and the brand proposition ‘Cleaner Greener Cleaning’.
How we worked with Wipeless
Want to find out more about our work with Wipeless or have a consumer lifestyle project in mind?
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